Established brandsįebruary-Netflix picks up a new Sonic Prime spinoff series from WildBrain and SEGA Sonic the Hedgehog. The platform has also acquired more film titles following a promise to launch six original animated movies each year, as well as infusing its growing kids and family slate with more celebrity cache. Netflix has added an eclectic mix of content from established brands like My Little Pony and Barbie this year, as well as fresh new concepts like Industrial Brothers’ Daniel Spellbound. Its 2021 buying strategy seems to be delivering on that promise. The streamer has traditionally tried to have a little bit of everything on its platform-recognizing that a wide variety of audiences tune in each day.
So over the next five weeks, we’re cataloguing what the biggest broadcasters have actually acquired, commissioned, ordered and greenlit in 2021 in this new Who Bought What series.
But it’s one thing to say you want to buy a certain type of show, and a whole other thing to go out and pick up a BIPOC-led comedy for six-year-olds that’s focused on climate change. Here at Kidscreen, we spend a lot of time talking with buyers about what content they want.
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